During the process of working with the hospital to answer this question, QHR identified key challenges to increase market share and strengthen financial performance. One of the goals was to answer a key question: “How can the hospital increase market share and strengthen its financial performance in a competitive and growing market through its core service lines?” As a result of the update, QHR also worked with the hospital to develop a strategic marketing plan to enhance marketing for each strategic service line. September 4, 2017; Most healthcare organization today see strategic planning as an imperative. Strategic Plan MaineHealth 2020-2022 Strategic Plan sets forth, at a high level, our course over the next three years and articulates a shared mission and vision, as the MaineHealth system and its local health systems work together toward common goals. To develop a strategic plan with high value strategic, operational, and relationship initiatives for the hospital’s orthopedic surgery department. Strategic Plan Overview This is the Harris Health System 2012‐2016 Strategic Plan. All rights reserved. The Affordable Care Act and industry-wide pressures to cut costs have accelerated the need for hospitals to assess the strength of their service lines. This article, the first in a series on service line management, builds upon the concept that service line management in hospitals is similar to brand management in other industries. In this step, you need to consider what kind of healthcare clinic or … Veralon is uniquely qualified to help you reach success in service line planning as our experience is at the intersection of strategy, payment models and transaction support. Rose Dominican Hospitals (DH-SRDH) engaged ECG as an advisory partner to support ongoing efforts to identify, evaluate, and design care workflows for behavioral, In the process of addressing operational issues, ECG enabled Easterseals Northern California (ESNorCal), then known as Easterseals Bay Area, to transform its process improvement. The importance of strategic planning in healthcare should not go unnoticed by any hospital or health system looking to succeed not only in the short run, but long term as well. The Orthopedic Specialty Hospital is the first operating division of the (XMC). Because each local market is unique, no “ideal” model to optimize strategic service lines exists for hospitals to follow. Process Veralon conducted a thorough assessment of the orthopedic surgery department through a comprehensive interview process, and review of financial and operational data. They are the result of purposeful planning, and these plans must dovetail with the vision, strategic direction, and strengths of the hospital or system. Presenters: Nancy A. Lyle Interim Associate Hospital Director, Business Development and Strategic Planning Oregon Health & Science University Portland, OR email@example.com www.ohsu.edu Joseph M. Spallina, FAAMA, FACHE Director Arvina Group, LLC Ann Arbor, MI firstname.lastname@example.org … Market analysis. Choosing the right service lines to emphasize requires a superior understanding of a hospital’s economics and competitive environment. Service Line Management (SLM) has been used by many hospitals in different ways, but many hospitals struggle to realize the potential benefit that SLM offers. Our service line planning engagements often include: We have received your request and will be in touch shortly. One key factor that should be the basis to strategic planning in healthcare organizations is the organization of the institution. Nashville Website Design by Landslide Creative, The region’s growing population required enhanced care across the continuum and to communicate quality and value to the public, Being located in a highly competitive market meant that the hospital needed to strengthen and market their core service lines to differentiate the hospital in the marketplace, Nearby tertiary health systems were aggressively competing with this hospital and each other for the county’s affluent and expanding population base, resulting in declining market share, The hospital’s core service lines needed to be visible in the community, The marketing department needed to reach the right target market with the right messages, Assessment of the current state of identified service lines, Action plan for each service line identified strategy, with targeted campaigns and, Dashboards for each service line to track the key performance measures and actions or barriers for ongoing implementation management, Marketing mentorship services for four months to help facilitate the necessary, Targeted campaigns in email, direct mail and social media, Development of a steering team with the COO, physicians and marketing department. 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The Main Line Health Strategic Plan 2016–2020 contains the blueprint for our continued success in a rapidly changing health care environment. orthopedic service line. Align your expansion with strategic plans. Building on our 2011‐2015 plan, this plan reflects the rapidly changing healthcare environment and the health system’s strategies to achieve our vision of “Improving the Health of Our Community.” These questions can help bring a greater understanding to how likely a hospital service line is to succeed. Four Areas to Incorporate in Your Hospital Service Line Strategic Planning. Using national benchmarks to build and maintain your hospital's service lines. The strategic aim of St. John’s Hospital is to continue to play a vital role in the development and provision of acute hospital services in the Mid-West Region. A hotel business operational plan can guide the hotel management to know the steps that it need to take in varying circumstances without veering away from the realization of the hotel’s aspirations, objectives, and vision. Almost four years later, QHR worked with the hospital to update its strategic plan. Build strategic marketing initiatives around them including: As a result of its strategic and service line planning, the hospital affiliated with a well known tertiary children’s hospital offers the hospital’s local community a state-of-the art pediatric inpatient hospital. The checklist below shows how each of the strategic questions posed above relate to the three overarching strategies. Should Your Organization Add a TAVR Program? This then becomes a chief concern of strategic planning efforts, as regardless of hospital size or scope, Corazon believes that a clear, well-thought-out plan for the development of neurosciences is an absolute necessity. An effective neuroscience strategic planning effort must begin with the end in mind. Dignity Health–St. – HF, Structural Heart! While trauma may or may not be included in the first two strategies, the ER is a critical part of access and patient satisfaction in orthopedics, and therefore must be incorporated into any strategic plan. D: 5 Oct 04 SROA Pres™n A rvina G 2 roup, LLC Cancer Program Service Line Planning! Each of the 16 Hospital and Health Services (HHS) in Queensland has developed a strategic plan to identify its vision, purpose, objectives and performance indicators. From there, you can go as in-depth as you’d like with campaign planning, even to the procedure-level to determine where hot spots exist in a specific geography. • Develop & deploy e-health for outreach expansion! All Rights Reserved. h e a l t h c a r e Article at a glance 100 Cambridge St, Suite 2001, Boston, MA 02114, 11512 El Camino Real, Suite 200, San Diego, CA 92130, 275 Battery St, Suite 950, San Francisco, CA 94111, 1111 Third Avenue, Suite 2500, Seattle, WA 98101, 3030 Clarendon Boulevard, Suite 600, Arlington, VA 22201, 13355 Noel Road, Suite 1010, Dallas, TX 75240. We've also directed service line performance improvement initiatives, including workflow redesign, revenue cycle management, and IT system optimization. Once the planning is complete and execution begins, we are able to apply the full weight of ECG's strategy, operations, finance, and technology expertise to successfully address any challenges that may surface. TESTIMONIALS “Wabash General Hospital has dramatically benefited from the services that HSG has provided as part of our strategic growth planning … If you have any existing strategic plans and facility layout plans, share them with your project team, who has the expertise to spot any gaps and add detail where necessary. Behavioral Health Strategic Planning The County of Santa Cruz is a dynamically changing and rapidly growing community, with healthcare needs that have continued to change over time. By using a strategic management framework informed by the healthcare industry’s evolving economy, you can stay on top of the latest strategic planning best practices in hospital management. The true scoreboard of success is an effective, strategic marketing plan that is carefully aligned with — and supporting of — your hospital’s business objectives. We will work closely with you and your stakeholders to design the model that best addresses your unique market dynamics. Key issues relating to delivery of the hospital’s Strategic Plan The foundation of Main Line Health’s strategic direction is to provide the safest and highest quality care to all those who come through our doors and those who utilize our community health services. In addition to understanding the internal strategic direction, a successful service … Orthopedic Specialty Hospital Business Plan January 13, 2008 ... HR Strategic Plan IT and the Business Process Knowledge Management System Chapter 8 Financial plan: ... and non-medical services. Develop Strategic Options. for selected clinic patients who must travel long distance for clinical services to use in lieu of face-to-face The Challenge The Affordable Care Act and industry-wide pressures to cut costs have accelerated the need for hospitals to assess the strength of their service … Hospitals also need to overhaul the management of both strategic and nonstrategic service lines. And if you're ready to take the next step and create a center of excellence for your service lines, ECG can support you through every stage of the process – from feasibility analyses to full execution. Focusing on one specialized aspect in the spectrum of services delivered by the larger health care system empowers the ECG's service line experts provide a full range of support for all major clinical programs – from developing data-driven strategic and business plans to care and payment model transformation. 1573 Mallory Lane Redefine value, drive excellence, and keep market share in your cardiovascular service lineNew approaches to payment, more educated consumers, mandatory outcomes reporting, competition from outpatient settings, and payers’ focus on greater value are rapidly changing the market dynamics for cardiovascular services. 1. Examples of strategic output! • Develop system level clinical protocols for targeted patient types! Through analysis with a tool like the Insights Business Planner, you can define sub-service lines and even procedures that fall under the service line at your hospital. the successful implementation of a service-line strategy is no mean feat. 4. Brentwood, TN 37027. Hospital management is hard, but strategic planning in healthcare doesn’t need to be complex or intimidating. and vision, a strategic plan, and a performance scorecard. First in 2010, the 185-bed hospital engaged QHR Health Strategy team to develop its strategic plan. This engagement determined strategic imperatives to help the hospital thrive as a stand-alone hospital, grow medical and surgical services, strengthen physician alignment and increase market share. The strategic plans also outline how HHS strategies support the health and wellbeing of local communities. There is no more rigorous or accurate benchmarking resource for provider compensation planning. • Become more deeply subspecialized! There is no more rigorous or accurate benchmarking resource for academic provider compensation planning. Some of these key challenges included: Finally, the service line strategic marketing plan needed to align with the hospital’s strategic plan, which defined the direction over the next three years based on the Board’s focus areas and priorities. The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services. Focusing on pediatrics as a key service line in its strategic marketing plan, the hospital is meeting community needs and solidifying its position in a competitive marketplace. The Memorial Hospital Strategic Plan serves as a roadmap for every program and service we develop. Look at your role in this future. Separation of the functions of a CV service line from those of the remainder of the health care system comes with responsibility for the service line. Suite 200 CPHB Strategic Plan 2017-2020 Page 6 Improving the health and wellbeing of our community working with them to provide high quality public health services with compassion, care, innovation and skill with a focus on efficacy and Competitive positioning and new service offerings, Center of excellence feasibility and development, Payment models, including bundled payments, Governance, organizational, and management structures, Physician workforce, leadership, and alignment strategies. Service Line Strategy in today’s environment is incredibly complicated, however, HSG has the tools to ensure service line success. Under Vision 2020, hospital officials evaluated various practice models, in part by looking at how service line physician groups and organizational staff "relate to one another and the hospital." © 2020 Quorum Health Resources, LLC. Things to Do before Writing a Hospital Strategic Plan. 2. From strategic planning through service line re-engineering to new program implementation, physician practice and alignment, and everything in between, Corazon offers a full continuum of niched consulting services that can address any program need within the cardiovascular, neuroscience, and … This Strategic Plan is focused on the period 2015 – 2018. The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services. This hospital At this stage, it’s important to review all possible strategies to help you … ECG's service line experts provide a full range of support for all major clinical programs – from developing data-driven strategic and business plans to care and payment model transformation. Identify its core service lines of orthopedics, cardiology, pediatrics and general surgery Located within an increasingly competitive marketplace, a hospital in the Southeast had to determine the right service lines to market to its community. Leaders can efficiently identify opportunities to apply Performance Improvement methods, such as Lean, Six Sigma, and Change Management, so that their application targets ... Service line excellence and growth don't occur organically. More than a year in the making, with broad community input, the Memorial Hospital 2017-2019 Strategic Plan supports that common vision and reflects key priorities set forth by MaineHealth and also reflects local health care needs and priorities. • Develop the cardiovascular service line model! The same goes with the usage of a hospital strategic plan. UC Davis Health 2017-2020 Strategic Plan 5 Department of Psychiatry and Behavioral Sciences n Expand primary care psychiatry education program from a statewide to a national program n Develop a telepsychiatry program and use newer technologies (smart phone, screening instruments, etc.) © 2020 ECG Management Consultants. As the conventional hospital’s role evolves, leaders are faced with the unique and exciting challenge of reimagining the position of their facility within a shifting landscape. , Hospital Service Line, National Benchmarks, Strategic Planning, Maximizing Service Line Growth. They are the result of purposeful planning, and these plans must dovetail with the vision, strategic direction, and strengths of the hospital or system. Strategic planning drives a successful project … • Move from services to programs!
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